Badge Webflow Award Winner 2023

How do I find content ideas?

Published on 
24/8/2022
-
Amended on 
27/3/2023
Reading time: 5 min
Man reading a book with a rocket that takes off from the book and ideas in his head
Written by
Florian Bodelot with a T-shirt Digidop

Florian Bodelot

Co-founder

You don't have to have a vivid imagination to come up with content creation ideas. In fact, I'd say it's impossible to run out of content creation ideas if you use any of these 3 methods!

Key points to remember

It doesn't take a vivid imagination to come up with ideas for content creation. I would even say that it is...

You can't run out of content creation ideas if you use any of these 3 methods;

3 ways to never run out of inspiration

💡 Note: these tips are applicable to the creation of any content format (Youtube, Linkedin, Blog, Podcast, etc..)👉

1. Document your daily life!

You must have experienced and/or learned something to share today.

Every day, in your daily business life, you have dozens of experiences that you can transform into content!

For example, you have found a method to solve X problem in your daily life. There is a 99.9% chance that this solution can help other people! So create a tutorial and share your science 🧠

👉 Get into the habit of creating content out of habit

2. Take calls from prospects/customers/support

Your customers are an unlimited source of content creation inspiration!

Prospects, new customers or long-time clients always have plenty of good questions (❤️ of target). Write them down, and answer them with reusable content!

Bonus: these reusable contents reduce the workload of your support ( cc our YouTube channel)

No customers yet?

2.2 Discuss your product/service with your friends and family

By explaining your product or service to your friends and family, they will naturally have questions.

Write down these questions, and answer them by creating content:

  • Blog post
  • Youtube video
  • Podcast
  • Linkedin post

What you want! Just tell yourself, if they are wondering... they are not the only ones 😉

3. Get inspired by the trendy content in the US

In 2022, it takes only a few hours by plane to cross the Atlantic or only a few seconds to consume US content on the Internet. And yet... the French market is still behind the US market. Maybe because of the language barrier?

Take advantage of it!

So just look at what's good in the U.S. and do it your way in your own language.

I'm sharing an example from an agency I know a bit about 🙄....

Create and share useful content about Finsweet's Webflow solutions (documented almost exclusively in English on the internet) in French 😉

Are you inspired?

🧪 By combining these 3 methods, we created and published over 500 resources in less than a year. Without ever being faced with the "blank page" syndrome.

Test it yourself, you'll see 👊🏻 

Now it's your turn to play! 🎬

Ps: this post is an extended version of one of my linkedin post. As explained in the article"How to create a lot of content", I am currently experimenting with the technique of "recycling" content. The goal is to be able to distribute and propose our content to all our different audiences, on different channels, and with "less" effort.

Flomodia by Digidop
Coudac project by Digidop
project Heka by DigidopFlaw by project DigidopMorfo project by Digidop