No-code agency vs specialized agency (Webflow expert)

Why at Digidop we have chosen to specialize in a no-code tool and become the Webflow France reference (SEO) rather than a generalist agency

Key points to remember

I see a lot of no-code agencies... but I don't understand how this is possible.

Why? No-code tools are complex tools that are full of features. Each tool has its own specificities and different use cases. Applications which, moreover, differ according to the client's sector of activity, the size of its company, the digital maturity of its teams, etc., etc.

After almost two years spent 100% with my head in Webflow, I am still learning every day. So, I sincerely wonder...

How can an agency claim to have mastered ALL the no-code tools?

Our agency and no-code tools...

Storytelling

January 2021. With Thomas we decide to try the famous adventure of launching his company! With ideas in our heads, a business plan, a commercial strategy, and blah blah blah... we wanted to help small and medium sized companies to reduce their carbon footprint + reduce their operating costs + go digital + many other things.

Long story short, to launch our business, we discovered the nocodes tools. Impressed by the potential of these tools, we made a strategic shift.

We are going to specialise "only" in digitalisation and become... A NO-CODE AGENCY for VSEs and SMEs!

Webflow Agency: reasons for choosing

CRM, Growth Hacking, automation, website, HR management.... we were ready to digitise everything in a box. Fortunately, we were stopped and well advised.

"Are you really going to do all this? 😂 It's too wide, be more specific"

"It's still far too broad, be more specific".

"It's still too broad, just pick one topic!"

THANK YOU Guillaume!

We therefore attacked a niche market, the creation of websites on Webflow.

Digidop has become a Webflow agency.

Here are the 4 reasons why the specialisation was chosen.

1. Becoming a true expert

Because yes... the "it's easy, it's no-code" is false. No-code tools are complete and therefore complex. To really become an expert in a tool, you need time and practice and it's far from easy.

In order to become a true tool expert we decided to focus 100% of our efforts on one website creation tool and chose webflow.

Webflow is a powerful tool to create custom and mobile friendly websites (shop window, e-commerce). But to use it in the best way, it is necessary to understand HTML and CSS code and SEO for example.

2. Develop a vertical strategy around a service (website)

Mastering the challenges of a website redesign and the integration of a no-code tool such as Webflow in a company requires experience around the business applications of this no-code tool. By specialising at the beginning, we are now able toprovide a 360° service. From the "design sprint" workshop to the training of the future users of the tool:

Adding new content (blog posts, developing new pages)
SEO best practices
Offer annual support

3. Create more, faster

1% better every time, we create and develop better and better and faster by improving our processes with each new project.

4. Simplify the team and customer relationship

By repeating similar projects, we have developed an internal methodology that simplifies everything. This contributes positively to the satisfaction of our clients, but also to the well-being of the team members. They know exactly how the project is going to go and have at least 95% control over it.

The remaining 5% will not be apprehended, but a great opportunity to learn and progress!

Use no-code tools in our projects

Today, we still "master" several no-code tools. But far from their full functionality. We have specialised in the synergies of these tools around Webflow. Any examples?

Make/integromat: automate your web forms to your CRM
Figma: create a UX/UI model for your next Webflow site
Hubspot: hubspot integration to your weblow site
Airtable: create an automated HR platform with your Webflow site
Etc...

This allows us to master the Webflow projects at 360°, but not to go outside our specific product.

Becoming a webflow agency: conclusion

Becoming an agency specialising in the Webflow website creation tool has enabled us to :

To become a reference in our market (expertise that gives us a competitive advantage)
Improve our productivity (development time)
Selling more complex and therefore more expensive solutions
Establish internal processes that facilitate the running of projects
To be sure that we can meet our customers' expectations and needs 200% of the time (and therefore have a 100% satisfaction rate)

Our goal? To become THE Webflow reference, in France, with the best customer satisfaction. Calling on Digidop is synonymous with offering yourself a :