Why do so many startups choose Webflow for their website? In this article, we explain why startups like to use Webflow to make websites, its advantages and its limitations.
More and more start-ups are creating their website with the "no code" tool Webflow. But why do start-ups like Webflow so much?
In this article we will explain the reasons for this success, the advantages of theno-code Webflow tool to create a website in a start-up, and its limitations.
1. Start-up and digital culture
Start-ups know that a digital strategy is not a cost, but an investment. Start-ups need to act fast and adapt their product to their market as quickly as possible. At the same time, they also need to win customers every day! These situations can lead companies to quickly adopt new tools, which results in complex tool stacks (airtable, zapier, hubspot, etc...).
Start-ups are therefore continuously looking for new tools. As the latest trend in tools, we can see that start-ups would be interested in Webflow, which has interesting technical prospects.
2. The advantages of a Webflow site for a start-up
There are many advantages to using Webflow to develop your online strategy. Here is a list of the features offered by the tool that startups are passionate about:
2.1 No design limits
Weblow allows you to create websites that make the"Wow! When discovering your brand on the internet, your website is the first (and it quickly becomes the last) impression your prospect, candidate or investor has of you. Having an attractive website is an indispensable lever in your growth marketing strategy.
Webflow is a web designer that can help you bring your site to life without any restrictions. You can convert all your designs(Figma, Sketch, Invision, etc.) into a pixel-perfect website. You have total control over every aspect of what is displayed on your site, that's Webflow. These features are ideal to start building a branding for your start-up company.
Bonus: no compromise between design and performance, the Webflow css code is the fastest on the market.
2.2 Rapidly developing projects
With no-code and drag & drop functionality, web development has become very fast. It is essential for a startup to be able to test things quickly and webflow allows you to create page designs with great speed! ( Nocode power !)
The most frequent start-up projects on Webflow :
- MVP development and testing
- Landing page (mobile responsive)
- Content management (blog, case study) from CMS collections
Bonus : Autonomy of the teams on the edition! (With the editor mode, there is no risk of breaking the html and css structure of your designer)
An example of a feature loved by startups in test phase? Copy/paste a template or elements from the Webflow Showcase, customise it, and publish your MVP! Really fast!
2.3 Integration of other no-code tools
We talked about this in the introduction, but when you have many tools involved in your strategy, it is important to be able to connect them together and automate the flows between them. Webflow is more than just a visual editor that can help create sites quickly and allow you to iterate easily. It has been designed as a true platform - allowing you to connect existing software to your project without having to code (with APIs). Take a look at their list of integrations with some very interesting applications.
2.4 Medium-term investment
Webflow is evolving fast, very fast. Start building your site on Webflow today and bet that tomorrow the tool will have even more impressive features.
Read more in our article on the new features expected on Webflow in 2022.
Bonus: Webflow is a great tool for SEO. Webflow is a fantastic tool for search engine optimisation, as the quality of its code allows Webflow sites to be displayed quickly, creating a better user experience. In addition, you have access to all the technical settings behind the SEO: Hn, Title, Meta, Open Graph, Alt Text and tags, visually. So if you want, you can manage your SEO strategies yourself and start immediately to develop medium and long-term acquisition strategies with SEO friendly content.
2.5 Example of a Webflow site
Want to have an idea of what a Webflow website looks like? These startups have developed their website using Webflow and have a look at the results!
See the portfolio of our web agency!
3. Its limitations (vs Wix or Wordpress)
Often compared to its more popular competitors, Wix or Wordpress for example, it is important to understand the limitations of Webflow to ensure that it meets the need of your business in its use!
3.1 Not so easy to use
The tool is more efficient, yes.
The tool has more functionality yes.
The tool is therefore less easy to use. It makes sense.
Webflow is a visual code editor, to use and understand it well it is important to understand at least the basics of the web (HTML and CSS). Because yes, behind the no-code, there is always code. The learning curve on Webflow is therefore longer than its CMS competitors, but in our opinion, the game is worth it. To learn more, read our comparison of the different CMS in 2022.
3.2 Few Webflow Expert agencies yet
The demand is strong and the number of expert agencies on Webflow in France is still low. (The market is still far from being mature). This is a limitation to be taken into account, because if you need to be helped by an expert for a complex page creation quickly, you will have to find the services of a reactive and available expert!
Conclusion: Webflow the best tool to develop a start-up website?
Over the last few years, Webflow has become a trendy web design tool in the start-up ecosystem (but not only!). The main advantages of Webflow are the following:
- Performance (The Google lighthouse's favourite CMS)
- Design customisation (The adobe of 100% responsive web development)
- Team autonomy through editor mode
- Integration of tools
- Joining a community
Webflow is therefore a superb growth machine, short-medium-long term for start-ups placing their website at the heart of their acquisition strategy. You just need to make sure that the tool is adapted to your needs and your human resources. Because yes, having a Webflow website is earned, and the learning curve is a bit longer than a Wix or Wordpress website, but taking up the challenge will allow you to benefit from an incredible tool, ideal for companies that are ready to reach new heights!
If you want to launch your startup's website with Webflow, don't hesitate to contact our web agency for startups!
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