Our strategy for creating a premium site offering

At Digidop, we believe that a website is more than just a showcase. We believe that a website should make you proud and be well positioned in search engines (SEO). It must be placed at the heart of your company's strategy.

We made the choice to do quality rather than quantity. I'll explain to you today the reasons for this "premium" strategy and how we have structured the combination of several expertises to transform "a simple website" into a powerful tool for creating value for our clients.

Summary in a few lines of the article

The objective of a preniumization strategy?

Rather have 3 customers per month at 20 000€ than 30 at 2 000€ to reach 60 000€ of turnover/month.

The problem?

"What? But I'm not going to pay that for a site. Even I know how to make sites."

With the democratization of tools, it is so "simple" to create a "site" from a free template, that everyone thinks they can do it. But we don't just sell a site.

What do you mean by that?

We have designed a multi-expertise offer that creates value.

In short, we don't sell "just a site". We sell a lead machine that will generate ;

• X number of new customers per month for your company!
• To make talented people want to join you,
• Make your teams proud to work for your company!

Why choose a quality vs. quantity strategy?

The different objectives?

1. Working with demanding customers is challenging. This contributes to the development of skills and the stimulation of the entire team at Digidop
2. Have the time to work well and take care of every detail, we are a small team and we prefer to do less but better!
3. Limit the project management part and focus on the product part. Because yes, in a web project, the project management part is energy consuming. Making volume in this industry is therefore expensive in management time.

The problem?

Many companies still see their website as a "cost".

When in fact it is a strategic investment for all scops: short, medium and long term.

Having an online visibility, on google for example, is nowadays (post covid-19) not an option anymore.

Why? Because a beautiful website helps you to...

• Federate and attract new employees. (A beautiful site is attractive and makes employees proud to work in this company).
• Find new customers
• Share your vision with levers like content (blog, videos, etc...)
• Develop partnerships much more easily

How to build a premium site offer?

Creating a website from a wix or wordpress template is quite easy, it's true. And indeed, anyone can do it.

But by adding a sum of several complementary expertises (1) you can create a differentiating product, creating value (2 ).Example with the web offers of Digidop

We sell a website that creates value (2)

1. Make you and your team proud
2. Will have all the ingredients to be well positioned on Google (SEO)
3. Convert your visitors into future customers

Thanks to the sum of our ; complementary expertise (1)

• Expertise in UX and UI
• Webflow development with all best practices
• Expertise in natural referencing

"When you are an expert in everything... you are an expert in nothing" That's why at Digidop each Digidopeur is an expert in a single subject that we add up. We didn't invent anything, it's a scientific organization of work if you will

A strategic support by step

From conception to execution, we have built a method that encompasses from A to Z the process of creating a site ©. Digidop

• Marketing reflection (design sprint, definition of objectives, levers, SWOT, etc.)
• A design phase (UX and UI with an integrated SEO reflection from the UX)
• A pixel perfect development on Webflow, with all the best SEO practices
• A training of your whole team on the tool, to have the hand on the future evolution of your website. Because it is for

At Digidop we don' t just sell a website. We sell a beautiful website that creates short, medium and long term value for your business. And always, with a smile 😀