The reasons why our agency has launched training videos to learn more about Figma, Webflow and SEO for free.
Find out the reasons behind the strategic decision to make the Digidop Academy trainings free.
Short version
(1) Focus on our business specialization
(2) Serving the mission of our agency
(3) Attracting new talent to the no-code web ecosystem
Expanded version
(1) We focus on our business specialization (webflow agency)
We are a webflow agency. Not an online training sales platform.
Our objective is to build a brand around a business expertise. This is the choice of specialization.
Specializing in a single vertical allows us to:
- to be recognized,
- to close our sales more easily,
- to build customer loyalty,
- to increase our prices.
This is a strategy we took very early in the launch of our agency, when we were still a "no-code agency". Digidop has become a webflow agency.
(2) The mission of our agency
Free or paid? When the question arose, we went back to the vision of Digidop. Our "Why".
"Making the technological lever that is no-code accessible. "
Yes, these technologies are changing lives (we are the example), but there are still many barriers to entry. Notably the language barrier: 99% of the qualitative content on no-code tools is in English.
And... the more you give, the more you get!
This free content serves our proven inbound marketing strategy. We have never spent a single euro on outbound marketing since the launch of Digidop.
Google Ads? Don't know 😉
(3) Attracting new talent to the no-code web ecosystem
"A company is the cumulative sum of the human skills that make it up."
By providing free access to training on our expertise, we give everyone the opportunity to discover and/or progress on these tools.
And, maybe one day, want to join us for :
- Develop new skills,
- Participate in the adventure Digidop,
- Share, in turn, with the French-speaking community
(Discover the job offers at Digidop)
⚠️ Just because it's free doesn't mean it's not quali.
And as a bonus 🎁:
For your convenience, in order to avoid Youtube ads during your training, we have hosted all the videos of the training on vimeo. This is an important choice because
- We deprive ourselves of the SEO benefits of using Youtube as a hosting platform
- Vimeo, unlike Youtube, is a paid hosting platform (and it is rather expensive).
This is a great gift to optimize your learning experience.
