Context
- Industry: Communication
- Country: France
- Type of company: Video Agency
- Tools used: Figma, Webflow, Vimeo
Who is Heka?
Heka is a video agency based in the Toulouse region, producing videos in France and neighboring countries. The agency offers a wide range of video shooting services:
- Company presentation
- Product presentation
- Storytelling
- Interviews
- TV spot
- Social networks
- Motion Design
- Aftermovie event
- etc.
Heka offers expertise in a wide range of fields, bringing together enthusiasts and experts to create exceptional videos.
Project challenges
Heka vidéo had one main challenge: to create a site that reflected their services, in order to attract new customers.
- Immersive / Experiential site (Management and integration of their videos): Heka's previous site on Wix was too static. The agency wanted people to be able to see the quality of their videos as they browse the site. The site needed to emphasize the fact that Heka is a creative agency.
- Highlighting their expertise: Heka has a wide range of expertise in the video field (script writing, pre-production, shooting, production, editing, etc.). It was necessary to showcase Heka's expertise with the services they offer and the multiple companies they've worked with.
- Importance of the collective: Heka is a human agency, working with a collective of freelancers to deliver videos of consistently superior quality. The site also needed to showcase the skilled people Heka works with.
- Human values, ethics, positive impact: Much more than just an agency, Heka has values it holds dear. The group works with many companies that have a positive, ethical and social impact around the world(Teampact Venture, Le Fourgon, Alan, etc.). It was also important to highlight Heka's human and social side.
- Wix to Webflow migration
Strategy and Solutions
- Rebranding: With the aim of creating an experiential site, we reworked Heka's graphic charter to make it more modern. We reworked the logo, looked for complementary colors and new typography to create a unique site that reflects the agency's image.
- Work on the UI and the search for animations: A great deal of work was done on Figma for the design and creation of the model in order to offer this immersive experience on the website, while offering fluid navigation and clearly displaying important information. There was also a lot of work on animation research to avoid falling back on a "static" site.
- Webflow development: Using Webflow to develop the site enabled us to emphasize interactivity and a fluid user experience, while making it easy to modify or integrate new content and videos.
- Vimeo integration: Vimeo enabled us to host videos and display them on the site without any loss of quality, and to limit the impact of numerous videos on performance. What's more, the dynamic nature of Webflow, combined with Vimeo integration, facilitates website editing. To enhance the user experience, we even customized the video player on the case study pages with Flowplay.
- Highlighting Heka's expertise: We created dynamic pages dedicated to the services on the site to present each of Heka's expertise. The aim of these pages is to showcase all of Heka's expertise and highlight their various achievements while having pages with content for natural referencing (SEO).
- Enhancing the collective and human values: We've developed a specific page where Heka can easily highlight the various experts they work with. The dynamic, animated section makes it clear that Heka is more than just a video agency, it's also a human agency. On the page, we've also highlighted Heka's corporate culture and social and ethical values.
- Visibility and communication plan: We worked on Heka's website to have pages that would enable them to be referenced on specific queries. In addition to this, we mutually prepared a communication plan on various social networks for the website's release. A collaboration focused on using social networks and content marketing to promote the site and strengthen Heka's online presence.
Results
- Scalability of the website : A large part of the website has been dynamically designed to simplify the addition of pages for SEO purposes. As a result, Heka has a site that can grow with the agency.
- Website with a special effect: Visitors to the Heka website are impressed by their experience. The objective of creating a creative website in line with the brand's image has been a success with users.
- SEO results and increase in the number of customers to follow
