- Industry: ESC support
- Country: France
- Company type: Startup SaaS
- Tools used: Figma, Webflow, Javascript custom code
Who is Leeto?
Leeto helps elected representatives manage their works councils by building an all-in-one works council ecosystem of simple, innovative and human services and modules that meet all the needs of works councils. Leeto has supported over 600 customers, including Amazon, LinkedIn and Uber.
Project issues with Digidop
In the absence of a strong market reference, Leeto's ambition is to establish itself as the leader in CSE support. To achieve this, Leeto faced several major challenges before embarking on its collaboration with Digidop :
- Repositioning itself as a human company: Leeto was looking to move away from the image of a tech startup (SaaS) and place greater emphasis on values and the human aspect.
- Develop online visibility: Beyond repositioning, a major challenge was to make Leeto more visible on search engines to enable it to pursue its development and generate more leads.
- Developing team autonomy: The ability to update the site in-house was also essential to enable Leeto to adapt to changes in its market and develop its visibility continuously, even after launch.
Strategy and solutions
To meet these challenges, we have implemented a multi-stage strategy:
- People-oriented design: Based on a brand new branding created by design agency Call Bruno, we designed the new website in close collaboration with Leeto to ensure that every aspect of the site reflected their new brand image and objectives.
- Scalable CMS: To enable teams to be autonomous in managing the website, we have developed a scalable CMS on Webflow that allows Leeto to upgrade the website and its content easily and without risk.
- Component library : For more advanced evolutionary needs, we have also developed a library of reusable components that can be used by Leeto teams to create new pages in total autonomy.
- SEO strategy: We designed and integrated all this into a scalable SEO strategy to strengthen Leeto's online presence, enable it to grow and generate more leads.
Result
- Reinforced brand image: The new brand identity, more focused on human values and simplicity, opens Leeto up to a new audience, while affirming its position as a leader in the CSE support market.
- Increased autonomy: Thanks to the scalable CMS, component library and team training, Leeto can create new pages and upgrade the website with total autonomy, to keep pace with market developments and strengthen its online presence.
- Visibility development: Leeto's evolving SEO strategy aims to establish Leeto as a market leader through continuous development of its online presence and qualified traffic to the site.
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