Context
- Industry: Training
- Country: France
- Company type: Language training center for professionals
- Tools used: Figma, Webflow
Project challenges
- New web strategy : Following its recent mergers & acquisitions, Monceau Langues needed support to rethink the Group's web strategy.
- Technological migration: Monceau Langues' previous site was developed using Wordpress, and the teams had identified several performance and security problems.
- A new artistic direction : On the occasion of its merger & acquisition, the group worked on a new graphic identity, which we had to rely on.
- New offers & new centers: New formats, new language stays, new centers, the expansion of Monceau Langues has led to a need for restructuring.
- SEO performance: Monceau Langues needed to strengthen its existing positions and win new ones.
- Management autonomy: The customer wanted to be able to manage the site autonomously.
Strategy and Solutions
- Web strategy: Redefinition of the challenges and refinement of the web strategy during several design sprint workshops.
- Site map design: New site tree with over 50 pages.
- UX optimization: A user experience designed for mobile.
- SEO collaboration: Coordination throughout the project with theSEO agency Eskimoz, and integration of technical recommendations.
- Wordpress to Webflow migration: A number of resources, notably related to the blog, have been migrated from the old CMS to Webflow.
- Training and autonomy: Training in editor, designer and Webflow CMS mode to ensure customer autonomy.
Results
- A site with more than 50 pages
- A coherent web strategy for the Group and its brands
- SEO result: To be continued in a few weeks...
Customer testimonial
"Full testimonial in progress..."
