Webflow, SEO & Training

Case study: Digidop x Open Space Orléans - A 360° digital strategy for an event space

The Orleans Open Space is a multi-purpose reception hall, ideal for organizing corporate seminars, birthday parties, cocktail parties and other events. Wishing to strengthen their online presence and attract more customers, the Open Space d'Orléans called on Digidop to develop and implement a complete 360° digital strategy.

Key issues at the site:

Redesign of the graphic charter, UX and UI design
Optimization of the website structure
Improvement of the conversion rate
Migration from Wordpress to Webflow
Google Core Vitals performance improvement
Team training and SEO optimization
Development of effective content marketing

Our offer for the Orleans Open Space :

Complete restructuring of the website UX (from 2 pages to 14 pages)
Development of a new UI design
Optimization of internal linkage and landing page strategy
Migration to Webflow and performance improvement of Google Core Vitals
Training of the teams on SEO, autonomous edition of Webflow and optimized content writing
Optimization of local referencing (Google My Business page)
Creation of a dynamic blog powered by the Webflow CMS with schema.org markup

Project progress:

Analysis of the existing situation and definition of new objectives
Restructuring of the UX, development of the UI design and redesign of the graphic charter
Website optimization and migration to Webflow
Training of teams on SEO best practices, Webflow and optimized content writing
Implementation of a content marketing strategy with a dynamic blog
Performance monitoring and analysis for adjustments and improvements