Who is OWN?
OWN is a pure player specializing in IT security, recognized for its expertise and commitment to protecting businesses against digital threats. Their mission is to offer advanced, customized security solutions to anticipate and identify the threats facing businesses. The company offers a complete range of cyber services (outsourced CISO, security assessment, threat analysis, managed SOC, incident response).
- Sector: IT security (Cybersecurity)
- Size: SME
- Initial site: Webflow
The challenges of this redesign project
OWN called on Digidop for several reasons:
- Update the website's design , which was no longer in line with the company's graphic identity.
- Facilitate site navigation
- Make our offers clear and easy to understand despite the complexity of our activities
- A website aimed at key accounts
- Highlight the many free resources offered by OWN
- Facilitate site editing in both languages (French and English)
How to Digidop with a Design Development strategy
Here is the method we have put in place to meet these needs:
Ideation Workshops
Sprint Design
We organized Design Sprint sessions involving the OWN team and our design and development experts. These workshops helped generate innovative ideas, define project objectives and develop a clear roadmap for the site redesign.
Sitemap
Based on the results of the ideation workshops, we drew up a detailed sitemap, defining the structure and organization of the new website's pages. This enabled us to visualize the information architecture and ensure intuitive navigation for users.
Artistic Direction
We defined an art direction in harmony with OWN's visual identity, integrating modern graphic elements and relevant aesthetic choices. This art direction guided the entire design and development process to ensure visual consistency and an immersive user experience.
Wireframing and User Experience Reflection
We created detailed wireframes for each page of the site, focusing on the organization of content, the layout of elements and the optimal user path. These wireframes served as a basis for visualizing the site's structure and ergonomics before moving on to the design phase.
Design modernization through mock-ups
Using wireframes as a reference, we created highly detailed, aesthetically refined layouts for each page of the site. We modernized the design by integrating dynamic visual elements, subtle animations and elegant typography, while ensuring consistency with OWN's visual identity.
Webflow integration
We chose Webflow as our development platform because of its flexibility and advanced functionality. Using the mock-ups as a guide, we proceeded to integrate the design into Webflow, ensuring that every element was faithfully reproduced and functional on the final site.
Creation of a CMS for Resources
We used Webflow's bespoke Content Management System (CMS) to enable the OWN team to easily manage site resources such as blog posts, analysis and news. This intuitive CMS enables efficient content management, including creation, editing and publication.
Localization functionality added
To meet OWN's need for multilingual content, we integrated Localization into the site. This feature makes it easy to manage content in multiple languages, providing a localized and personalized user experience for both English- and French-speaking visitors.
Post-launch communication strategy
Our collaboration with OWN also included a multi-stage communications strategy to maximize the project's visibility at launch:
- Production of a Podcast on Cybersecurity, including video podcast and real YouTube.
- Production of a blog article on cyber security in the workplace.
- Intensive communicationon social networks, spread over two weeks.
