Technical overhaul of Ramify's Webflow site
Context
Ramify, a digital investment solution for individuals, was initially positioned as a consumer SaaS start-up, with a minimum investment of €1,000. With the launch of their premium offering, Ramify Black (investment starting at €100,000), the brand has evolved its business model to target a more upscale clientele, with this offering now accounting for the majority of their business.
Issues
Having found its product-market fit, Ramify wanted to capitalize on this new offer and move from a volume strategy to a premium strategy. This repositioning involved a complete overhaul of the website, as well as the activation of key performance levers (KPIs: SEO/Conversion rate/Autonomy), in order to attract and convert a demanding investor clientele.
The main challenges were as follows:
- Reflectingpremium positioning
- Manage a variety of financial products and user profiles in an intuitive interface.
- Ensure the site's scalability and optimize its SEO performance to support the company's growth.
Solution
To support Ramify in this transformation, we leveraged the flexibility of the Webflow development platform to :
1. Structure the site in a scalable way thanks to a component-first development approach and an optimized CMS, facilitating content management and the addition of new pages or sections.
2. Optimize development for SEO to increase brand visibility and attract qualified prospects in a competitive market.
3. Integrate advanced conversion tools, such as yield calculators and a dynamic modal system, enriching the user experience and simplifying decision-making for investors.
Results
Thanks to our Webflow expertise, Ramify now benefits from a high-performance platform that reflects its positioning and is capable of evolving to attract new customers.
