New branding, new website, new member area: Skiils gets a facelift.

Context

• Industry: Data & Tech
• Country: France
• Type of company: Consulting firm specializing in Data and Tech transformation
• Tools used: Figma, Webflow, Client-First Framework

Introduction

Skiils specializes in data management and the development of web and mobile applications. It offers services ranging from data governance to its use for Machine Learning and AI. In addition, Skiils helps accelerate "time to market" by adapting to market needs and innovations.

Project challenges

1. Aging graphic universe: A pressing need to work on a new visual identity that was both professional and engaging.
2. Unsatisfactory user experience: The current site needed a complete overhaul to improve user engagement.
3. Non-existent SEO performance: Skiils didn't even rank on its own name in the search engines.
4. Member area for consultants: A secure area accessible by password.
5. Operational autonomy: The customer wanted to be able to manage the site autonomously.

Strategy and Solutions

1. Art Direction: Working closely with the Skiils team, we created a fresh, professional visual identity.
2. UX optimization: A UX-first layout.
3. Boost SEO: Implement an effective SEO strategy with a site that ticks all the right boxes.
4. Members' Area: Creation of a secure, easy-to-access members' area.
5. Training and autonomy: We integrated the Client-First framework and trained the Skiils team to manage their new site autonomously.

Results

• Optimized Webflow management: the new structure and "Client-First" framework enable improved site administration.
• Enhanced user experience: The new design has significantly improved user engagement.

Customer testimonial

"We got in touch at the beginning of July, scoped the project at the end of July and planned to launch at the beginning of October. They were so quick that the site was Go Live by the end of September! In addition to real technical expertise (web / SEO), they also took charge of our graphic redesign with really good ideas.team available, responsive and pleasant... In short, a brilliantly executed project. Bravo and, above all, THANK YOU. Too bad we only have 1 to do!"