Context
Union Foncière de France, a subsidiary of Groupe Avant-Garde, is a real estate services institution offering a 360° approach: buying, selling, leasing, rental management, condominium management and asset enhancement. Drawing on Groupe Avant-Garde solutions, the company meets the complex needs of its customers by combining property management, investment and asset management.
To diversify its activities and penetrate the competitive real estate market, Union Foncière de France called on Digidop to design an innovative, high-performance web solution that met three key requirements: speed, scalability, and optimization of cross-selling opportunities.
Issues
- Competing with the major players in the real estate market : Developing a high-performance, modern platform to compete rapidly with industry leaders.
- Speed: Launch this new business unit with an MVP format to quickly test the market.
- Maximizing resources: Developing an automated, scalable solution for simplified management with a reduced team.
- Encourage cross-selling: Design optimized conversion paths to redirect users to other Group services, such as rental management, financing or wealth management advice.
Approach and Solutions
- In-depth analysis and strategic preparation
- Discovery Workshops: Immersion with in-house teams to understand business needs and establish strategic priorities.
- Advanced benchmark: Study of industry leaders to identify UX, SEO and business opportunities.
- Development of a scalable web strategy
- Deployment of a Webflow-based platform, designed with a customized, component-first CMS approach to enable agents to edit or add assets manually with complete autonomy.
- Leveraging automation and AI
- Process automation: Daily integration of hundreds of new real estate ads, ready for publication.
- AI Enrichment: Content optimized for uniqueness and SEO performance.
- CRO and SEO optimization
- Creation of conversion-optimized pages, including real estate-specific lead magnets.
- Technical SEO improvements to support a medium- to long-term inbound marketing strategy.
This project was presented at the Webflow Conf in Londonillustrating how we designed an automated, scalable lead generation platform combining Webflow CMS, AI and APIs.
Results
- +5,000 automated real estate listings: Properties are retrieved, enriched, and published in the Webflow CMS at an optimal rate thanks to automation.
- 33% reduction in time-to-market: Automation has accelerated processes, reducing time-to-market from 6 months to 4 months.
- Operating costs reduced by a factor of 30: Automation of repetitive tasks has freed up agents to concentrate on high value-added missions.
- Increased cross-selling opportunities: seamless integration with related Avant-Garde Group services.
Project highlights
- Advanced automation: An innovative solution leveraging AI and APIs to integrate, enrich, and publish real estate listings without human intervention, while still allowing manual editing.
- Scalability and flexibility: a Webflow architecture designed to adapt to growing business needs and absorb large volumes of content.
- ROI approach: A strategy focused on conversion, lead generation, and operational cost optimization.
- Multidisciplinary collaboration: Effective synergy with marketing and real estate teams, reinforced by our expertise in automation and Webflow development.
This project demonstrates how automation, AI and a well thought-out Webflow platform can transform complex challenges into strategic opportunities, while optimizing an organization's performance and resources.
