Google Analytics

Why use Google Analytics?

• Dashboard creation
• Measuring the performance of your website
• Monitoring of site traffic
• Analysis of reports and statistics
• KPI monitoring
• Conversion tracking

How does Google Analytics work?

No-code web performance measurement tool

Google Analytics is a collaborative web traffic tracking tool. You can access reports and analysis on site audience, traffic, acquisition and much more. With this reporting tool, you can make decisions based on factual data.

Is Google Analytics easy to use?

Google Analytics may seem simple at first, but there are many features to be aware of. If you want basic information, the tool will give it to you without much effort. However, if you want advanced information and data, you'll still need to train yourself to make the right decisions.

Tools X Google Analytics

Google Analytics is a no-code tool that can be used with :

• Webflow: Track your KPIs, your traffic, your audience and make decisions based on them
• Zapier & Integromat: Automate the sending of data to another tool

Conclusion on the tool

Benefits of Google Analytics

• A lot of data
• Relevant information and data
• Real-time monitoring
• Ability to create custom reports

Disadvantages of Google Analytics

• Relies on cookies
• Complicated at first sight
• Non RGPD compliant