Why use Google Trends?
- Monitoring the evolution of the interest of a query on the search results
- Comparison of the evolution of the trend of several requests
- Geographical analysis of the interest of a query
- Analysis of topics associated with a query
- Analysis of queries associated with a keyword
- Implementation of an SEO strategy
- Comparison of query trends by search type
- Analysis of web trends
How does Google Trends work?
SEO trend analysis tool
Google Trends is a very useful tool for implementing an SEO strategy. The tool allows you to search for the evolution of the interest of a query on the web in a precise period and in a defined geographical area. So, when you enter a query, you get a curve with the evolution of the trend of this query on the Google search engine.
You can compare several different queries, apply filters or analyse the topics and related queries of your own. Google Trends gives you an overview of what people are searching for, when and where in the world. The tool is easy to use and provides interesting data.
Conclusion on the tool
Benefits
- Linked to the Google search engine
- Free SEO Tool
- Intuitive and visual
- Free of charge
- Increasing search requests and trends.
- Trends in the different regions.
- Seasonality of products and categories.
Disadvantages
- The topics and associated queries are sometimes irrelevant
- Only a maximum of 5 queries can be compared
- Some of the data is a little insufficient as it only shows the interest in research over time and not the actual research.
- Some reports are not available for certain keywords due to insufficient data.
Google Trends
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