MailerLite

Why use MailerLite

MailerLite is a complete email marketing tool. Competing with tools such as Sendinblue or Mailchimp, the tool differentiates itself by a simple, uncluttered interface and more modern email templates. The tool has many features that meet various needs for your marketing strategy: email marketing creation, automation and workflows, blog management, landing page creation, lead management and e-commerce connections. 

How does MailerLite work?

Emailing

The tool allows you to create marketing emails to grow your audience and your community. 3 email creation features:

• Drag & drop editor: create simple emails with pre-built sections that you can easily add by drag & drop. Each section is easily customisable (colours, fonts, links, margins, etc.)
• Rich text editor: write a classic email with the rich text feature.
• HTLM editor: take the formatting of your emails even further by editing HTML content directly.

Creation of websites

The tool also allows you to create landings pages easily, with a drag & drop editor. Very useful to create conversion pages or to promote some of your e-commerce products with Stripe integration. The tool also allows you to create a blog directly, connected to your own domain name.

Mailerlite optimises your conversion pages with click tracking functionality, google analytics integration, A/B testing and Facebook pixel integration. 

Lead Generator

Between landing page creation and web form creation, Mailerlite maximises your lead generation. The tool also allows you to manage each contact in an optimised and personalised way, for example by tracking active emails and checking valid emails, updating existing contacts, or adding them to lists and workflows according to their profile. 

Sale of products online

Mailerlite allows you to sell your products online thanks to its Stripe integration. 

Automations

Like many web marketing tools, Mailerlite allows you to create workflows to improve and personalise the customer journey. This way, each contact will be integrated into a specific path according to their actions, to offer them a unique and targeted experience.

Tool integrations

Connect your marketing campaigns to all your tools! MailerLite allows you to connect more than 130 nocode tools via an integration: Stripe, Airtable, Pipedrive, Zendesk, Zoho, Zapier, TypeForm, n8n, Hubspot, Intercom, etc.

MailerLite Academy

Become the master of your marketing campaigns with the MailerLite Academy. Dozens of free online courses, to learn the basics of emailing, and how to manage the tools. As a bonus, you will get a MalerLite certification at the end of the course.

MailerLite and Webflow

Manage your emailing and automate the campaigns of your Webflow site with MailerLite. The tool has an API that you can easily connect to Webflow, either directly or with tools like Zapier or Make (Integromat). You will be able to easily add all new contacts to your newsletter, integrate them to mailing groups and automate your emailings. 

MailerLite also allows you to connect the RSS feed of your Webflow site to your campaigns, to automate your newsletter.

Advantages and disadvantages

Benefits

• Simple
• Full

Disadvantages

• Limited website creation features
• Don't expect to rank in SEO