For several months, competition has been intensifying on the Webflow agency market. And that's great news! Here are the 3 main reasons:
For several months, competition has been intensifying on the Webflow agency market. And that's great news! Here are the 3 main reasons:
3 good reasons to have a competitive market
To begin with, what is a competitive market?
"A competitive market is one where there are a large number of vendors offering similar products or services. In such a market, businesses have an incentive to constantly improve their offerings, lower their prices, and innovate to stand out from the competition and attract customers. Competition can therefore be beneficial to consumers because it can provide them with greater choice, higher quality products and services, and more competitive prices."
And here is our opinion on the question, with, 3 positive points of the recent rise in competition of the webflow website creation market:
1- Having good competitors will allow us to evolve even faster.
As my boxing teacher says: "The person in front of you is not your opponent, it's your partner. Because if he is not there, you do not progress. Be careful, it doesn't prevent you from giving everything during the fights! (And we won't give away anything 😏)
2- A competitive market is healthy for consumers.
A year ago, some of our leads were hesitant to switch to Webflow. Because there were not enough agencies in France, and they did not want to be "dependent" on us. Today, having many alternatives reassures them.
3 - Contribute to the technical development of Webflow.
The more people use Webflow, the more revenue it generates. The company can then invest, innovate and grow. It's a virtuous circle!
👉 At Digidop, our goal remains the same: to be the French-speaking leaders on Webflow. And for that, we have already taken, together, since the beginning of the year, some structuring decisions.
To be continued in my next blog post on the strategic challenges of Q1 2023 😏. (To make sure you don't miss it, subscribe to our newsletter!)
Bonus: 3 tips to check the quality of a Webflow agency
And his expertise* 😉
1 - Customer reviews
What could be better than the opinion of former clients to give you an opinion on the agency? When selecting a provider for your website, don't hesitate to take a look at the reviews left on the agency on platforms like Google Review.
2 - Webflow Expert Certification
Is the agency officially certified as an expert on Webflow? It's easy to check by going to the Webflow expert page!
3 - Using Client-First
A poorly designed Webflow site can quickly become unmanageable. To avoid this, there is a methodology: Client-First. Make sure that the agency that will develop your future website masters it, and uses it in the development of websites for its clients.
Conclusion and opportunity
For the creation of platforms, showcase sites or landing pages, Webflow is a fantastic tool. Thanks to its numerous design features, it allows pixel-perfect integration of Figma designs. It was obvious that the competition would intensify, which is beneficial for the market and will contribute to its development.
But as a reminder, to date, Webflow represents only 0.7% of PDM volume of the web. Vs more than 30% for sites coded at 100%, and therefore not manageable by marketing teams.Without even mentioning other CMS, like Wordpress, so there are already great opportunities to grow the cake! 🍰
See the complete market share of CMS in the world (Wix, Wordpress, Shopify etc...)
"The harder the fight, the better the victory."
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