The SEO writing tool we use 🤫

We share our secret with you. Yes, the secret that helps us get all our articles on the first page of Google.

At Digidop, we write content for our blog on a daily basis. But it is obvious for us to optimize it for SEO. In our logic, no-code, we have tested different tools.

And for several months, we have made our choice!

In this article we explain why we use the dokey.io writing tool. Internally, but also why we recommend it to our clients!

1. A no-code tool by definition

When selecting the tools for our stack, we take several factors into consideration when making our choice:

1. Ease of use
2. The price of the tool (tools add up quickly, so keep a close eye on that 👀 )
3. The help it gives us

In the case of the dokey.io tool, this is our opinion.

Easy to use

This is the number one rule: everyone must know how to use it quickly, both internally and externally! Our role is to advise our clients, and our vision is to democratise the use of digital technology. It is therefore essential that the tool be intuitive to use.

For dokey, the objective is largely fulfilled. The interface is super intuitive, the ux super clear, and like "a game" your score evolves as you place the words it recommends in your content. There is also a system of goals to achieve to increase your score.

In addition to all these points, this writing tool offers to study your competitors on the query you are targeting. You can see their scores, the structure of their articles and much more. This adds to the challenge of outranking your competitors' content and having a better optimised article.

Collaboration

With the team plan, we can work together on the same account at the same time. Essential when you have several SEO web copywriters in the same team.

With Dokey, you can write an article together. Each person adds his or her part in the text editor and each person can optimise his or her own part. Moreover, you can start an article and finish it later without losing your progress.

Help in optimising the drafting

We believe that the Dokey web authoring tool helps us, as web authors, in our text production. Thanks to the :

• Keyword advice offered by the interface
• Tips for words to use in titles and meta tags
• Advice on optimal content length
• Advice on the structure of your content
• Competitive analysis on a single dashboard

In short, a real time saver on a daily basis.

Bonus: it's hard to break out of your "writing style" and it's common to use the same vocabulary. Using a tool like Dokey, with its word tips, allows you touse synonyms easily to work on the entire semantic field of your article.

Semantic cocoon? That's easy. Thanks Dokey.

2. Our SEO results on Google

Here comes the famous question... so what? Your positions in the search engines? Let's talk about the results of our website, Digidop.fr, since we use this seo article software.

Performance of our products

Since we started using Dokey, our articles no longer go unnoticed. Indeed, the tool helps us to work out our synonymy and thus the semantic field related to our target query. In addition, we have an overview of the optimization score of our competitors on this same query. Thus, our goal through the writing of web articles will be to have a score higher than that of the articles in the SERP.

Speaking with numbers, since we started writing more content on the Dokey tool (October 2021), we have increased our impressions by 2.5 times andour clicks by 5 times. Our SEO curve is rising and doesn't seem to be stopping. We have gained many positions on many queries.

Today on a market (about Webflow and no-code in general) growing in France, we have a significant visibility. Our articles on SEO tools, on Figma, on Webflow and many others... generate a lot of traffic on our site thanks to the optimization of the content.

And we don't intend to stop there. We still have a lot of positions to go after, a lot of queries and keywords on which to be in top position and therefore a lot of content and articles to write.

Impact on the overall performance of our website

The breakdown of our SEO strategy @ Digidop:

• 60% of Digidop 's SEO strategy is based on our content
• 30% on the technical quality of our Webflow site
• 10% on the UX of our site (the famous SXO).

We have never done any netlinking or "link buying". And yet... our domain authority, has climbed well in 1 year of writing optimized content! 0 → 44

The domain authority is the famous credibility of your site in the eyes of Google. It is said that the more links you have to your site, the more it will increase. Basically, the logic is (or was?)

"we're talking about you so... there's a reason. "

But in our case, without a link, we "blew" our authority upwards. So how do you explain it Jamy?

We have a theory (hehe 👨🔬). A targeted and optimised content strategy can replace a netlinking strategy in your SEO strategy.

3. The price of the tool per content

A good article takes between 2 and 3 hours to write. It therefore has a human cost of 2 to 3 hours of wages. The writing tool, depending on its package, costs between 1 and 3 € per article. Let's be logical.

If you've already paid €100 for an item, we think it's a shame not to add a few euros to give it the boost that will make the difference.

The tool offers a free version

Test the tool for free for 7 days.

Conclusion on the SEO writing tool

Dokey has become indispensable for creating and improving our content. The writing tool it offers is relevant, easy to use and complete . Moreover, the tool is French and allows a start-up from the Parisian eco-system to work. Ready to position your blog posts on Google?

Test the tool for free to discover the platform during 1 week and then take advantage of the promo code Digidop -15% on the solo plan (DIGIDOP15) or -25% on the team plan (DIGIDOP25).

Its possible evolution in the future? Adding new features to become an alternative to 1.fr on page SEO?