After having focused our marketing strategy on the slow-content (blog, youtube) for 2 years, in 2023, we will attack new levers: hello the Snack-Content!
For the past 2 years, we've focused our contentstrategy on slow-content, with lots of blog posts. But... for 2023, we have new plans! 🤩
👉 We're ramping up on the Snack-Content!
Our social media strategy 2023
With the arrival of Chat-GPT, we expect an abundance of "blog" content in our market. To make the difference, we will focus on other levers, including: the video format! And more specifically, the "Snack" format.
1. What is the Snack-Content?
Snack content is a type of content called "Snack" because it is easy and quick to consume. It is a content format more and more used to entertain or inform users quickly, generally in short and concise format which makes it easy to digest. It can take different forms:
- Videos,
- Images,
- Articles (-300 words),
- Infographics.
And we'll focus on.... the video! 🎬
2. More video formats
Expect to see more and more video content creation by Digidop, in various formats:
- Vlog, (behind the scenes of the agency)
- Training,
- Tips,
- Customer Project Showcase,
- UGC (Testimonial client)
3. Multi-platform delivery
Everywhere! Digidop will be everywhere!
We intend to work intelligently and recycle our content by adapting the same idea in a different format for each platform. We will be (even more) active on :
By the way, we started, with a big test of the TikTok platform during the first 2 weeks of 2023 👇
A first test on TikTok
Publish one video per day for 14 days on TikTok
We posted a video a day on TikTok for two weeks. Here are the results! 👇
3.1 We laughed a lot,
From the script, to the choice of music, to the recordings, we had a lot of fun (and a lot of laughs too!) creating videos "in TikTok format".
3.2 A creative process has been set in motion,
The more we create, the more creative we become. A good routine has been established and we are now overflowing with ideas for videos to make!
3.3 Exploding numbers
In numbers, these two weeks have been impactful:
- + 582 subscribers
- + 30k reach
- + 1772 ❤️ (and +1200 videos recorded for later)
(For comparison, in 3 months of activity on TikTok, we have surpassed our performance of 18 months of content creation on Youtube).
And we don't intend to stop there! Because #Tiktok is now completely integrated in our 360° media strategy. The platform generates traffic to our website (especially the Digidop Academy), and also to our other social networks.
Next goal for Digidop on TikTok ? 10k subscribers!
How? 😏By using the recipe, which works for us, on the platform:
- Publish every day between 7 and 10 pm,
- Make funny or informational videos, about the daily life of remote web agency,
- Use Chat-GPT to select the best hashtags for us 🤓
Conclusion on the social strategy of Digidop in 2023
In 3 points ?
- No more snack-content format,
- More video formats,
- A big acceleration on TikTok (and SEO on TikTok 😏)
To be continued... 👀
