Development of a Webflow website for the 123 IM investment fund

123 IM: Rebranding and creation of a Webflow site

Objective

123 IM, a specialized investment fund, wanted to modernize their brand image and have a new website that would match their ambitions. Their goal was to strengthen their positioning and visibility in the market, while providing an optimal user experience.

Step 1: Collaboration with design agency Clint

The design agency Clint created a new strong and coherent visual identity for the brand, reinforcing its positioning on the market. Then, we handed over the Webflow part to them!

Step 2: Design and development of the Webflow site

We then developed the new 123 IM website on the Webflow platform. We used Webflow's advanced features to create CMS collections for the different sections of the site, as well as animations and visual effects to enhance the user experience. We also integrated advanced functionality through JavaScript and added custom CSS code to meet Clint's specific design needs for 123 IM's website mockups.

Step 3: Training of 123 IM's marketing/tech team

Once the website was completed, we trained 123 IM's marketing/tech team to easily edit and update the site on Webflow. This ensured a smooth transition to the new platform, without impacting the team's daily work.

Result

123 IM's new website offers an optimal user experience, with fluid navigation and a modern, professional look. The different sections of the site, with their CMS collections, allow 123 IM to clearly present its offer and expertise, while highlighting its achievements and investments.