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After a successful first collaboration on the group's main brand, we are delighted to continue our partnership with 123IM to develop their new service: Pams.
1. About Pams
Pams is a SaaS private equity platform for financial advisors and wealth management professionals. A subsidiary of 123IM, Pams draws on over 30 years of expertise to offer diversified, high-performance investment solutions previously reserved for institutional investors.
2. The project: Digidop x Clint x Pams
In collaboration with the Clint agency, the project was broken down into three parts:
- Branding & Webdesign: Directed by Clint
- Development of the showcase site on Webflow: Par Digidop
- Application development : Par Pams
3. Delivery in several stages:
To ensure a gradual launch and enable technical testing, the project was structured with a roadmap spanning almost a year, including several delivery phases.
3.1 Design System and Component development
The entire Design System and component library was developed immediately on Webflow to align the design of the SaaS platform with the showcase site. This enabled the application developers to use certain components (HTML & CSS export) for the WebApp.
3.2. Development of a temporary "Coming Soon" landing page
The aim of this page was to start the domain name's existence and to have a landing page in preparation for the official announcement of the group's new service.
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3.3 Development of a CMS first & SEO optimized Webflow site
- 12 CMS collections
- 14 Static pages
- 3 Contact Forms
- Integration of SEO best practices
- Responsive
- Animations
4. Results & Customer Opinion
At the beginning of June, after 9 months of close collaboration between 123IM's marketing and digital teams, the Clint branding agency, the app developers and Digidop, we went live:
Elliot Tison123IM's Digital Officer, shares his experience:
"Digidop is a complete partner, helping us with all aspects: development, CMS structuring, deployment and production start-up."
