To develop its inbound acquisition strategy, Avant-Garde relies on Webflow!

Context

• Industry: Finance & Investment
• Country: France
• Type of company: Specialized wealth management firm
• Tools used: Figma, Webflow, After effect & GSAP

Introduction

Avant-Garde is a Paris-based family office specializing in tailor-made support for a handful of high-net-worth clients. Their services range from concierge services to the management of family financial investments.

Project challenges

1. Technological migration: the old Avant-Garde site was developed "off the shelf", and the teams could not upgrade it without the assistance of the original developer.
2. A graphic universe to evolve slightly: The customer wanted to keep the same artistic direction, but with a slight evolution.
3. Unsatisfactory user experience: The previous site had few navigation options, and the user was "stuck" in a path imposed by an animation.
4. Non-existent SEO performance: Avant Garde had no SEO traffic.
5. Management autonomy: The customer wanted to be able to manage the site autonomously.

So we offered Avant-garde thefull support of our Webflow agency, from branding to development.

Strategy and Solutions

A web project where elegance and content go hand in hand thanks to GSAP and Webflow.

1. UX optimization: A UX-first layout.
2. Boost SEO: Implementation of an SEO strategy for a large site with a blog and numerous landing pages (by service).
3. GSAP animations: To combine animation and performance, we've integrated GSAP animations throughout the Webflow site.
4. Migration to Webflow: Webflow is a No-Code and Low-Code solution with a CMS for creating high-performance, scalable sites.
5. Training and autonomy: We trained the Avant-Garde team so that they could develop their new Webflow site autonomously.

Results

• A new satisfied customer
• Enhanced user experience: The new design has significantly improved user engagement.
• SEO result: To be continued in a few weeks...

Customer testimonial

"Very good experience with Digidop. Florian and his team were present at all times, responsive to complete the mission and accompany us in the redesign of a site and good SEO practices. I recommend"