Project background
Club Patrimoine is a key medium for wealth professionals, including wealth management advisors, family offices, asset managers, notaries and lawyers. To improve the user experience and performance of its Webflow site, Club Patrimoine called on the expertise of Digidop for a complete technical overhaul.
With +9000 items in the CMS and a significant technical debt accumulated over the last 2 years, Club Patrimoine was experiencing major performance problems.
Intervention 1: Bug fixes and optimization
Intervention details
As a first step, the Club Patrimoine team approached Digidop to work on its existing site. The main tasks were as follows:
- Bug fixes: Technical problems affecting site navigation and interface resolved.
- Performance optimization: Improving loading time and fluidity (image compression, correction of initial development, etc.).
- Reduced bandwidth consumption: The site's bandwidth consumption exceeded 150GB per day.
- SEO improvement: Optimization of the site's natural referencing to increase its visibility on search engines (structured data, title, meta, etc.).
Results
- Bandwidth : from 150GB to 25GB per day
- Performance +24% with a Google Lighthouse score of 78/100
- Best practices +56% with a Google Lighthouse score of 56/100
- Accessibility +5.8% with a Google Lighthouse score of 90/100
Discover our Webflow maintenance offer
2nd Intervention: Complete technical overhaul of the webflow site
Following this first successful intervention, Club Patrimoine decided to entrust Digidop with the complete technical overhaul of its Webflow site. The main objective was to reproduce the site identically, while improving certain UX/UI aspects and integrating best development practices.
Redesign objectives
- Improved UX/UI: Modernized design for more intuitive navigation and a better user experience.
- Optimized performance: Development using Client-First methodology and best web practices for a maintainable, high-performance site.
- Compliance with SEO standards: Implementation of advanced techniques to guarantee better positioning in search results.
The missions of Digidop
Here is an overview of the main assignments carried out as part of this support package
1. Redesign of key sections
We have redesigned several strategic sections to improve their design and functionality:
- Home page Hero Header: We've redesigned the UX of this section to highlight the H1, then the carousel of headline content.
- Content" page: Updated to present Video and Podcast content more clearly (with these items appearing first on the page).
- Agenda" page: Redesigned for better visibility of upcoming and past events.
2. Technical and SEO optimization
In order to guarantee optimal performance, we have carried out several technical and SEO optimizations:
- Webflow optimizations: Improved development structure for a faster, higher-performance site in line with Google recommendations.
- Asset compression: Compression of over 10,000 CMS images in Webp and Avif formats.
- SEO integrations: Structured data integrations, addition of the ability to manage Alt Text, title and meta descriptions for content.
- Bandwidth optimization: We reduced bandwidth consumption from 25GB (after our first intervention) per day to 5GB per day. Read our full article on how to optimize the bandwidth consumption of your Webflow project.
3. Complete CMS migration from old project to new one
The CMS of Club Patrimoine's previous project included a dozen collections and over 9000 items. It was a real technical challenge to migrate all this data to the new project without any errors.
We optimized editing in the new CMS and successfully imported all content from the Club Patrimoine CMS without any loss of data.
Over 4,000 301 redirects were also successfully migrated.
4. Webflow editing training
In addition to technical interventions, we offer personalized strategic support:
- Advice on page design: help with strategic thinking for optimal content organization.
- Webflow training: Training sessions to make the Club Patrimoine team autonomous in site management.
5. Support for future missions
After these two interventions, our collaboration with the Club Patrimoine teams continues. The aim is to continue improving the website by adding new pages and reviewing the structure and design of existing ones.
So we're continuing to work on this living project to meet specific needs.
Results and Benefits
Thanks to our regular intervention and ongoing optimization, the Club Patrimoine Webflow site has become :
- Better performance: Reduced loading times: +30 Google Lighthouse performance points gained
- Better referenced: A significant increase in organic traffic thanks to SEO optimizations.
- More attractive: A modernized design and fluid navigation for a better user experience.
Our collaboration with Club Patrimoine aims to maximize visitor engagement and strengthen the medium's online presence, while ensuring effective maintenance and continuous improvement of the site.
