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Context
- Industry: Banking
- Country: Switzerland
- Type of company: Brokerage firm
- Tools used: Figma, Webflow, Javascript custom code
Who is Credial?
A newcomer to the demanding and saturated Swiss private credit market, Credial 's mission is to distinguish itself through an approach focused on trust, reliability and stability. In this context, Credial is seeking to establish a solid foundation for its brand identity and offer an innovative solution to simplify the credit application process.
Project issues with Digidop
- Credial's emergence in a saturated market: As a new player in the credit brokerage market, the project's first challenge is to position the Credial brand in this highly competitive market.
- Making Credial visible on Google: Beyond brand positioning, a major challenge is to make Credial visible on search engines to enable it to reach its target audience.
- Generating leads: This is the main challenge of the project - converting website visitors into business opportunities for Credial.
- Enable the team to develop the site autonomously: The Credial team must be able to update its website easily, change an image, add a page or publish a blog post.
Strategy and solutions
- New, strong, differentiating brand: To emerge in a saturated market, we have built a visually strong brand to enable Credial to stand out and assert itself around essential values: trust, reliability and stability.
- Simplified credit application experience: To set Credial apart from other players in the market, great attention has been paid to the credit application process. We've rethought the entire process to make it simple, pleasant and frustration-free.
- Lead-generating calculator: To enhance this redesigned customer journey, we have developed a fully customized calculator. A unique solution adapted to Credial's specific needs, the calculator offers an immersive user experience, placing customers at the heart of their own financial journey. More than that, it is a true conversion catalyst, transforming leads into tangible business opportunities for Credial.
- Scalable CMS: To enable Credial to expand its offering, reach an ever wider audience and generate more leads, we designed the entire site using Webflow's CMS. This gives Credial the freedom to shape the site according to its evolving needs, including the ability to create new pages easily and autonomously.
- Scalable SEO strategy: Finally, to position Credial in its market and ensure that it is visible to potential customers, we have integrated all this into a scalable SEO strategy. Each new page created independently is not only easy to integrate, but also optimized for search engines. Each new addition is therefore an opportunity to strengthen Credial's online presence by continually attracting a qualified flow of prospects.
Result
- Reinforced brand image: The creation of a strong, differentiating brand leaves its mark on Credial's image. The visually integrated values of trust, reliability and stability reinforce customers' positive perception of the brand. Credial asserts itself as a trusted option in a saturated market, laying a solid foundation for future growth.
- Increased autonomy: Thanks to the scalable CMS and team training, Credial can expand its range of services, create new pages and adapt its site to market developments, consolidating its position as an innovative and competitive credit broker in Switzerland.
- Search engine positioning: Credial's evolving SEO strategy aims to position Credial on the search engines. Each addition of content by the team will strengthen Credial's position, guaranteeing constant and increased visibility with its target clientele.
Customer testimonial
"Digidop is the right partner for our site, not only for its development phase, but also for its evolution. We're maximizing our chances of success by starting with an optimized version right from the start. A real investment, thanks again!"
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