Context
Flomodia has a clear and ambitious vision: to build a lively place in Paris, where entrepreneurs meet, create memories and develop their businesses. This mission is now supported by a new website designed with Webflowcombining a strong visual identity, scalable CMS-first architecture, and advanced SEO optimization.
This project, carried out in collaboration with Studio Elias for the rebranding, aimed to strengthen Flomodia's web presence, reflect its new artistic direction, and support its strategic, local and international development.
Issues
- Createan identity and experiential site : Reflect the new graphic identity resulting from the rebranding work with Studio Elias, while offering an immersive and engaging experience.
- Support content and development strategy: Relay Flomodia's various content - podcasts, YouTube videos, Twitch live, events and strategic collaborations.
- Optimize scalability and internationalization: Develop a site that can be easily administered via Webflow, capable of adapting to Flomodia's future needs and integrating a multilingual solution (French and English) via Webflow Localize.
- Optimize SEO performance: Structure the site to maximize natural referencing and promote a long-term inbound marketing strategy.
Approach and Solutions
1. Strategic collaboration and co-design
- Discovery workshops: Immersive sessions to align Flomodia's vision with the site's objectives.
- Co-design: Close partnership with the Flomodia and Studio Elias teams to ensure seamless integration of the new art direction.
2. Impactful web design
- Custom component library: create a complete design system with modular components.
- Immersive experience: Visual identity highlighted through micro-animations and a design that puts copywriting at the heart of the site.
3. Advanced Webflow development
- CMS-first architecture: implementation of a scalable CMS structure to enable autonomous management of content (events, partners, videos, etc.).
- Advanced animations with GSAP and JavaScript
- Subtly integrated sound interactions enhance the immersive experience.
- Multilingual solution with Webflow Localize: Development of a site in French and English to meet the challenges of internationalization.
4. SEO optimization and technical performance
- SEO-friendly structure: Optimization of site architecture to maximize natural referencing.
- High Lighthouse Scores: Guarantee speed and accessibility performance in excess of 90%.
Results
- Unsite immersif et identitaire
- Scalability and flexibility
- Deployment and international recognition
- Optimized SEO performance
Recognition and Awards
Flomodia has been widely praised for its innovative design and advanced technical approach.
- 🏆 Awwward (2024): Awarded for its immersive design, interactive animations and engaging user experience.
- ✍️ Webflow article Webflow dedicated an article to the project, highlighting the performance of the international web strategy implemented.
These distinctions reinforce Flomodia's position as an international web reference, and illustrate Digidop 's ability to support our customers' web marketing and business challenges, well beyond the simple task of designing a site.
