Presentation of the case Thank you Jack
Learn how we improved Merci Jack's site performance by switching from Hubspot to Webflow.
Thank you Jack had initially chosen Hubspot CMS for his website, but was quickly disappointed by the poor performance on several key aspects:
- SEO referencing,
- freedom in design,
- the creation of marketing content.
Finally, they chose Webflow, convinced by the quality of the platform after having worked with us on a previous landing page.
Objectives of the project
- Development of an evolving Webflow site respecting the best practices
- Training of marketing teams in Webflow editing and creation as well as in SEO
- Integration of no-code tools such as Zapier and Hubspot
- Transfer of domain names from mercijack.media to mercijack.co
Offer Digidop
- Development of Figma models on Webflow, in compliance with our quality charter
- A la cartesupport of 2 to 8 hours per month for marketing teams (Webflow and SEO training)
- Integrations of no-code tools : Integromat, zapier, hubspot
- Transfer of domain names to Webflow
- Migration from mercijack.media to mercijack.co
Project progress
The project was put online 3 months after its launch. As soon as we received the first Figma template (mockup), we started its development on Webflow. We are experts of this no-code tool, which allows a development in responsive design, i.e. a display adapted to all supports (tablets, mobiles and computers).
At the same time, an SEO consultant from Digidop contacted Merci Jack's marketing team for a first training session on SEO on search engines. The main objective was to improve our skills in creating content that would rank well on search engines such as Google. This training included a theoretical part, a practical part as well as a "technical" part for the good structures in the Webflow CMS (Headings structures, Tag, Alt, Tittle, Meta... Etc).
When the development was advanced, a Webflow developer contacted the team to present the editing interface of their new tool. The objective at this stage was to explain the main features and to show them how to make changes (add images, text, blog posts, etc.) in their daily management of their company website.
Once development was complete, we presented the first version of the site to the client for testing. The site went live on a sub-domain, which allowed all teams to test the solution and provide feedback in terms of UX/UI design. After collecting all the feedback, we made the necessary changes for the final deliverable version. However, the final version did not mean a fixed site, as throughout the process, the Merci Jack team gained proficiency using the tool and can now easily edit and make changes independently on their new website.
Result of the new Webflow site
- +100% SEO traffic in less than a month
- +10 Domain Authority points
- Marketing teams competent in Webflow and SEO
- New development ideas with a Webflow platform
They liked Digidop, the opinion of the customers !
- Reactivity (slack availability, meet etc)
- Customer Service
- Quality of development
