Masteris, an SNCF subsidiary specializing in the maintenance and engineering of railway equipment, has entrusted the team at Digidop to manage and optimize its Webflow site. Already in existence, this site required a series of assignments to improve user experience (UX), user interface (UI), web performance and search engine optimization (SEO).
An outsourced technical team
Our team frequently intervenes to maintain and optimize the Masteris Webflow site. We carry out various tasks throughout the year to keep the site up to date and efficient, correcting bugs and optimizing content after publication.
The missions of our personalized support
Page redesign
We have redesigned several key pages to improve their design and functionality:
- Urban Transport: Modernization of the page to better reflect the services offered.
- Salon page: Redesigned for a more attractive presentation of events.
- Landing Page Template: Creation of optimized page templates for various marketing campaigns.
- Masteris Experience" page: This page has been completely redesigned to provide a better overview of Masteris services and success stories.
Creation of a training area on the site
We have developed a space dedicated to training, including :
- Training catalog: Detailed presentation of available training courses.
- Training pages: Description and registration for training sessions directly editable from the Webflow CMS.
Creating landing pages for trade fairs
We have created specific pages for trade fairs, such as :
- Innotrans 2024: A dedicated page to inform and attract visitors to the show where Masteris will be exhibiting.
Development of a multi-level architecture
We developed a complex web architecture to present our railway engineering services in a clear and organized way.
Example of the page: Railway Engineering Requirements
Technical and SEO optimization
- Webflow Technical Optimizations: Improving site performance.
- SEO Optimizations: Implementation of SEO strategies to improve natural referencing and attract more visitors.
- Bug fixes
Strategic support and training
- Support for strategic page design: advice and assistance with page design and organization.
- Webflow training: Training sessions for the Masteris team to make them autonomous in the day-to-day management of the site.
Thanks to our regular intervention and ongoing optimizations, the Masteris Webflow site has become more efficient, more attractive and better referenced. Our efforts are aimed at maximizing visitor engagement and strengthening Masteris' online presence, while ensuring effective maintenance and constant improvement of the site.
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