Company
MoveMyFleet is a brand of CEO Car Caring (also supported by Digidop : see case study), which specializes in vehicle fleet management. CEO Car Caring is a company renowned for its expertise in vehicle management, and MoveMyFleet represents their initiative to modernize and optimize fleet management for businesses.
Challenges
MoveMyFleet's aim was to create a strong, recognizable brand from the outset. Challenges included:
- Brand identity : creating modern, distinctive branding
- Website : design and develop a website with identity and modularity
- SaaS : designing the interfaces of their future SaaS
Solution
Creative workshops
- Brainstorming sessions to understand MoveMyFleet's vision, values and objectives.
- Explore different branding avenues and choose the most effective visual and textual elements.
Definingbrand positioning
- Market and competitor analysis to identify opportunities for differentiation.
- Definition of MoveMyFleet's key messages and unique value proposition.
Creation ofBranding
- Design of the logo, graphic charter and other visual elements of the brand.
- Development of a style guide to ensure brand consistency both on the site and on the future Saas.
Website development
- UX/UI design based on best practices and MoveMyFleet's specific needs.
- Development of the site on Webflow using Client-First methodology and web SEO best practices.
Collaborationon the SaaS part
- Collaboration with MoveMyFleet teams to design the user interfaces of their SaaS solution: UX and UI of the application's screens.
Results
- Strong brand identity, thanks to a minimalist design, the personification of the logo as an octopus and the pronounced use of the color orange.
- High-performance website that facilitates content management with Webflow and empowers teams.
- Successful differentiation, with a brand that stands out in the fleet management sector.
- A solid foundation for the future, in terms of branding and online presence, preparing MoveMyFleet for future developments of its Saas product.
Testimonial
"Very good collaboration with Digidop, I can't recommend them highly enough!
A talented agency that really supports its customers. We called on them for several projects: redesign of our brand identity, redesign of our website and launch of a new service.
From the design of our new art direction, to development on Webflow, including training to become autonomous on Webflow, the Digidop team was able to listen, understand our expectations, and be a source of proposals."
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