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The objectives
OKTO wanted to merge a unique visual identity with a compelling digital presence, ensuring a consistent and engaging experience for its customers, both visually and in terms of interaction.
The solution
Tools used :
- Figma
- Webflow
- Finsweeet atributes
- Cookie Consent from Finsweet
OKTO's Visual Identity:
- Evocative colors: Use of tech blue and limestone white to reflect OKTO's digital expertise and flexibility.
- Significant logo: Creation of a logo symbolizing precision and completeness, affirming OKTO as the ultimate solution for online marketing.
- Assertive typography: Choice of Helvetica Neue to underline OKTO's modernity, efficiency and quality.
The Landing Page - First Digital Contact:
- Optimal User Experience: Design of a fluid, intuitive landing page, in the brand's colors, inviting visitors to discover OKTO.
- Visual consistency: Perfect integration of every visual element, from logo to typography, to reinforce brand recognition.
- Conversion Centric: Implement an effective conversion strategy with strategic calls to action, compelling testimonials and full compatibility across all devices.
- CSS & JS animations: animations have been added to create a "wow" effect on the page (taking into account optimization of landing page loading time).
- RGPD compliance: Integration of Finsweet's consent cookies ensuring RGPD compliance while maintaining brand aesthetics with a 100% custom-designed cookie banner
Not forgetting the design and development of the 404 page and legal notice.
The result
We successfully supported OKTO in merging a strong visual identity with an effective digital presence. From logo creation to landing page optimization to RGPD compliance, every step was carefully executed.
The result is a unified, captivating customer experience, reflecting OKTO's expertise through striking visual design and fluid, intuitive user interaction.
Want to find out more? Discover our webflow agency offers →
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