Context
StreamNative, a company specializing in data streaming, entrusted Digidop with the complete redesign of its website. complete redesign of its website and the migration of over 400 pages from its previous CMS, Jumstack, to Webflow. This complex project required in-depth technical expertise and meticulous attention to detail.
In this case study, we detail how Digidop met these challenges and helped StreamNative boost its online visibility.
The 3 main challenges
Founded in 2019, StreamNative grew rapidly after its last fundraising round. The company needed :
-Align your branding to ensure consistency between your SaaS solution and your website.
-Provide marketing teams withan accessible, scalable web platform.
-Improve your SEO performance to boost your inbound marketing efforts.
1. Webdesign
-Creation of a Design System: Implementation of a complete design system to standardize branding on the website and SaaS platform.
-Challenge for the user interface (UI): Creation of a cleaner, more corporate design, with a focus on the user experience: UX is the new UI.
-Restructuring the site: Design of a business-oriented, scalable architecture to support growth.
-Strong collaboration and processes: close collaboration with marketing and design teams via Figma to streamline workflows.
2. Web development
-CMS integration: Development of a fully manageable platform via the Webflow editor, including over 15 custom CMS collections.
-Client-First Development: Application of best practices to guarantee structure and scalability.
-Optimized performance: Google Lighthouse scores above 90 for speed and accessibility.
-Compliance and best practices: Compliance with web accessibility standards and RGPD.
-Advanced features with Finsweet: Combination of 10+ CMS collections with an advanced filtering system thanks to Finsweet attributes.
3. Marketing support
-Webflow training: Over 6 hours of hands-on training to help marketing teams master the use of Webflow.
-Reusable tutorials: Creation of Loom videos for specific editing tasks tailored to their new site.
-Annual support: Ongoing support for component creation, landing pages, and additional training.
4. Development of magnet leads: a dynamic calculator
As part of the project, StreamNative wanted to enhance its lead generation capabilities with interactive tools. Digidop collaborated with the marketing and data teams to design and develop a dynamic JavaScript-based price calculator, serving as a powerful lead magnet.
Objectives of the calculator :
-Simplify complex pricing models: Provide accurate, customized estimates based on multiple variables.
-Stimulate lead generation: Attract prospects' interest via an interactive tool.
-Accelerate the sales cycle: Provide clear, actionable insights to simplify exchanges with sales teams.
Key development points :
-User path definition: Creation of a multi-step form with conditional fields adapted to user responses.
-Integration of JavaScript : Real-time dynamic calculations directly on Webflow.
-CRM connection: Integration with Hubspot for :
- Automatically generate qualified leads.
- Synchronize user data for marketing and sales follow-up.
-Testing and optimization: Thorough validation to ensure accurate calculations, a smooth user experience and reliable CRM data integration.
Results:
- 30% increase in conversion rates for marketing campaigns using the calculator.
-More qualified leads with actionable data for the sales team.
-Save time and increase efficiency in the sales process.
Collaboration results
1.400+ pages successfullymigrated to Webflow.
2.15+ dynamic CMS collections created for scalable, easily editable content.
3Lighthouse Scores over 90, guaranteeing first-rate performance and accessibility.
4.+30% increase in conversions thanks to the dynamic calculator.
Digidop continues its collaboration with StreamNative through a support Webflow and Web Consulting to ensure the scalability and performance of their platform. With tools such as the dynamic price calculator, StreamNative is now in a position to improve conversions and strengthen its market presence.
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