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What is Google Optimize?
Google Optimize is a tool that allows you to test variations of your website with your users. You will be able to improve your conversion rate, your retention rate, or even increase the sales of your site by offering a better user experience.
What are the features?
Google Optimize allows you to test your site in different ways.
A/B Testing
A/B tests allow you to test several versions of certain elements of a page. For example a button, a color, a title, a section, etc.
Multivariate test
Unlike A/B testing which allows you to test and get results on one variant at a time, multivariate testing allows you to have an analysis on two or more variants. You can thus test several elements of the same page or section on a user at the same time.
Redirection test
The redirection test allows you toadd redirection variables to your call to action. Works on the same principle as A/B testing with a focus on the URLs of the page.
Customization on site
Each user is unique! Therefore, there is not necessarily a good or bad version of your site, since it will be perceived differently depending on the user. To meet this need, Google Optimize offers you the possibility to maintain the different versions of your site that have worked best. This will allow you to offer a fully customized experience to your audience.
Banner template
Simple integration of banner templates at the top of your website.
How to test your site
- Identify a specific problem
- Define one or more hypotheses to answer them
- Choose a Google Optimize test type
- Create the test and define advanced parameters
- Analyze the impact
- Decide on a better version of pages or sections
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