Discover the reasons and challenges of the rebranding of our Webflow agency, Digidop, as well as the changes made to continue to innovate and remain competitive in a rapidly changing market.
To contextualize the reasons for our agency's rebranding, let us tell you a part of our story.
-- April 2021.
It's the story of two young lions who went headlong into launching a webflow agency: marketing, product, sales, human resources... In short, all the business stuff.
With the good fortune of having arrived early in a niche market, and only a handful of competitors, we grew very quickly (good timing!).
Now... many have seen our growth and decide to :
1. Pivot their agency's strategy (and come to our technology)
2. Or simply other young and hungry lions who want to do "like us".
The market is becoming competitive and one thing is certain, we don't intend for a single second to rest on past victories. Especially since in the last 2 years .... our agency has changed a lot!
The motivations and objectives of our rebranding
At the beginning of 2023, we took a close and honest look at our agency, with the aim of identifying the adjustments necessary to continue our growth and maintain our position as leader in the French Webflow agency market.
The reasons behind our rebranding
Faced with the rapid evolution of our agency over the past two years, we made major structural decisions and investments. Our current brand image no longer adequately reflected our work, our services, our team and the essence of our agency.
So it was time toillustrate the changes in our company with... a REBRANDING !
The challenges of our rebranding
Beyond the reasons mentioned above, our rebranding also responds to major strategic issues. Our agency had reached a glass ceiling in terms of profitability, prompting us to rethink our positioning to :
- Targeting a new clientele
- Enhance our offer in order to increase our profitability
- Review our content and SEO strategy in a 360° approach
By addressing these issues, our rebranding strategy aims to ensure the sustainability and continued growth of our webflow agency.
The changes in this rebranding
Color level, the blue turns to black... But not only!
A new brand image
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If the brand name has not changed, Digidop remains Digidop. Our image, however, has changed slightly:
- New logo
- A modernized visual identity
- A reinvented brand strategy
As our company has evolved, it was essential to highlight our technical expertise on Webflow and Client-First, the processes of our agency and the human aspect of our human-sized agency. At the same time, we have created a 360° space to facilitate access to all the content we produce for our community.
A redesigned Webflow site
Fourth site in two years... Fortunately, we know a good webflow agency 😉
Our website also needed to be redesigned to reflect the evolution of our agency. Since its initial conception 18 months ago, several changes have occurred:
- We have made progress on the technology
- The Webflow tool has evolved and integrated new features
- We have developed new service offerings
- And we created a lot of content!
The main objective of this redesign was to establish a solid, scalable and easily manageable platform for the entire team. We have thus created a real platform including :
- More than 60 static pages
- Over 20 dynamic CMS collections
This optimized platform, with a scalable web architecture, will allow us to effectively support our communication strategy, a central element of the rebranding of Digidop.
Conclusion
In conclusion, this rebranding embodies our determination to remain competitive and innovative in a dynamic market. While our values and mission remain intact, this makeover was essential to reflect the evolution of our agency and to target new clients.
Our new branding and website highlight our expertise and technological excellence, while adapting to the needs of our 360° content and SEO strategy.
This rebranding represents a key strategic step for Digidop, which will allow us to continue to grow and provide quality services to our clients.
