YouTube

Why use Youtube?

• Known and appreciated by Internet users
• A lot of visibility and a new content proposal
• Free video publishing
• Publication of Shorts (short video of maximum 60 seconds)
• Additional features with Youtube Premium
• Discovery of new media 
• Purchase or rental of films
• Video and channel performance analysis

How does Youtube work?

Alternative to Vimeo, Youtube is a platform where you can watch videos, upload content to your channel and interact via likes, comments and shares. 

By creating a Youtube account, you can be informed of the activities of the different channels you subscribe to.

You can access the videos and shorts of the channels you follow but also the different contents of the moment via the trends.
The Youtube homepage will suggest content related to your previous viewings and thus adapt its suggestions to your interests. 

Example of use

Youtube can be an essential means of communication for some people with influence but also for companies. It is a platform where users are free to post the videos they want (in compliance with the terms of use of YouTube).

For example, Digidop uses YouTube to publish instructional videos that teach about the tools we use such as Webflow, Figma and Client First.

This is useful for us to train our customers to use these tools so they can solve their problems with our Youtube videos.   

How to connect to Youtube?

From your web browser

You can connect to your Youtube account from any web browser.

From the Youtube application

You can also download the Youtube application and connect from your smartphone, tablet or computer.

• App Store : Link to the application
• Android : Link to the application

Is Youtube easy to use?

The interface of Youtube is intuitive and easy to use. The application offers you suggestions of videos adapted to your request. 

It is also easy to post a video on the platform. 

How to optimize your Youtube channel? 

To have a YouTube channel and videos well referenced, it is necessary to take into account several parameters. The main parameters are: the title, the description, the subtitles, the tags.

To learn more about improving your SEO on YouTube, check out our article: 3 tips to optimize the SEO of your YouTube videos!

Advantages of Youtube:

• Free of charge
• With Youtube Premium, Youtube and Youtube music can be used in the background, without ads, offline. 
• Possibility to subscribe to channels to be informed as soon as a video is put online
• Follow trends in various sectors (music, movies, video games, sports, culture, fashion ...)

Disadvantages of Youtube

• Ads (when you don't subscribe to the premium membership)